Capcom is leveraging generative AI to streamline the creation of the vast number of design concepts required for its game environments. This initiative addresses the escalating costs of video game development, a trend prompting publishers to explore AI tools, despite ongoing controversies. Recent examples include reports of AI-generated content in Call of Duty and EA's declaration of AI as central to its operations.
In a recent interview with Google Cloud Japan, Capcom's technical director, Kazuki Abe (known for his work on titles like Monster Hunter: World and Exoprimal), detailed the company's AI experimentation. Abe highlighted the significant time and effort involved in generating the "hundreds of thousands" of unique design ideas needed for game assets, citing even seemingly simple objects like televisions as requiring unique designs, logos, and shapes. This process involves numerous proposals, each accompanied by illustrations and descriptions.
To improve efficiency, Abe developed a system utilizing generative AI. This system processes game design documents and generates design concepts, accelerating development and refining outputs through iterative feedback. The prototype, incorporating models like Google Gemini Pro, Gemini Flash, and Imagen, has reportedly received positive internal reviews. The anticipated outcome is a substantial cost reduction and improved quality compared to manual creation.
Currently, Capcom's AI implementation is focused on this specific system, with other aspects of game development—including core gameplay, programming, and character design—remaining under human control.
