Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. This performance is particularly strong in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million during its initial launch period in 2016. Furthermore, Squad Busters' install rate has significantly declined, peaking at 30 million in the first week and dropping below five million by the end of the month. Spending has also decreased since launch.
Supercell Fatigue?
The diminishing returns for Squad Busters, despite Supercell's apparent investment, raise questions about potential market saturation. Competitor Honkai Star Rail, for instance, achieved a staggering $190 million in its first month, highlighting the significant gap.
While Squad Busters is a well-made game, its similarity to Supercell's existing titles might contribute to player fatigue. Whether this is a temporary setback or a more significant trend remains to be seen. The game's long-term performance will be crucial in determining its ultimate success.
For more information on other notable mobile game releases in 2024, explore our list of the best and most anticipated mobile games of the year.
