YouTube has officially launched its new AI-powered age verification system today. If the system determines that you are under 18, it will automatically apply certain restrictions to your account.
This "age-estimation model," as the company calls it, uses artificial intelligence to assess whether a user is under 18, regardless of the birth date listed in the account. When the AI concludes that the user is likely a minor—based on factors such as account activity and history—YouTube will activate appropriate safety measures and viewing limitations.
The safeguards, which are already applied to accounts belonging to users under 18, include: displaying only non-personalized ads; enabling digital wellness features by default, such as break reminders and bedtime alerts; showing privacy reminders when uploading videos or commenting publicly; reducing recommendations for content that might be problematic when viewed repeatedly; and blocking access to videos that are age-restricted to viewers 18 and older, as determined by YouTube or verified by users.
According to YouTube, users who believe the age estimation model is incorrect can choose to verify their age using a government-issued ID, a selfie, or a credit card.
The program is initially being rolled out to a small group of users in the U.S. market. James Beser, senior director of product management for YouTube’s youth products, explained in a blog post last month that the goal is “so that teens are treated as teens and adults as adults.” He added, “This technology allows us to estimate a user’s age and use that insight—regardless of the birthday on the account—to deliver age-appropriate experiences and protections.”
Beser also wrote, “YouTube was one of the first platforms to create experiences specifically for younger audiences. We're proud to lead again by deploying technology that helps safeguard teens while respecting their privacy. Families rely on YouTube to offer a secure and enriching environment, and we are committed to continuing our investment in tools that help young people explore the internet safely.”
Unsurprisingly, the announcement has drawn criticism. Many are concerned that their account status now depends on an automated system with limited oversight. If flagged, users must submit official identification to confirm their age—a process that some worry increases the risk of data leaks and identity theft.
