With the 25th anniversary of the first Halo game and the Xbox console fast approaching, Xbox has confirmed celebratory plans are underway. This was revealed during a recent interview where the company also discussed its expanding business strategy, particularly in licensing and merchandising.
Xbox's Celebratory Plans for Halo's 25th Anniversary
Expanding into Licensing and Merchandise
In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the significant milestones reached by Xbox and its IPs. He emphasized the company's increased focus on licensing and merchandising, mirroring successful cross-media expansions seen with franchises like Fallout and Minecraft.
Friend confirmed that Xbox is actively "building plans" for the 25th anniversary of both Halo and the Xbox console, mentioning other franchises approaching similar milestones. While specifics remain undisclosed, he stressed the importance of celebrating the rich history and engaged communities surrounding these iconic properties.
Halo's 25th anniversary in 2026 marks a significant moment, considering the franchise's reported $6 billion revenue since Halo: Combat Evolved's 2001 debut. Beyond financial success, the game holds immense historical importance as the Xbox console's launch title. Halo's transmedia presence, encompassing novels, comics, and the critically acclaimed Paramount+ TV series, further underscores its enduring impact.
Friend emphasized a strategic approach to anniversary celebrations, stating the importance of understanding the franchise and its community to create additive, fandom-building experiences.
Halo 3: ODST's 15th Anniversary
Separately, Halo 3: ODST recently celebrated its 15th anniversary with a commemorative 100-second YouTube video reflecting on the game's legacy. The game remains accessible on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.
