Xbox CEO Phil Spencer has publicly expressed his support for the upcoming Nintendo Switch 2, even before its official 2025 launch. This signals a significant move in the relationship between Microsoft and Nintendo.
Xbox CEO's Support for the Switch 2
Xbox to Port Games to Nintendo Switch 2
In a January 25, 2025 interview with Gamertag Radio, Xbox CEO Phil Spencer announced plans to bring multiple Xbox games to the Nintendo Switch 2. This commitment precedes the console's release, demonstrating confidence in Nintendo's anticipated success. Spencer revealed email exchanges with Nintendo President Shuntaro Furukawa, expressing congratulations and enthusiasm for the Switch 2's larger screen. He praised Nintendo's innovation and influence within the industry, emphasizing Xbox's eagerness to support the platform with its game portfolio.
While specific titles weren't mentioned, this commitment builds upon Microsoft's existing 10-year agreement with Nintendo (announced February 25, 2023), guaranteeing same-day releases of Call of Duty on both Xbox and Nintendo platforms with full feature parity. Microsoft's strategy of bringing titles like Grounded and Pertinent to competing platforms, including the Switch and PlayStation, demonstrates a broader commitment to expanding market reach. The Switch 2's enhanced capabilities further incentivize porting additional Xbox games.
Xbox's Focus on Cross-Platform Development
Spencer also reiterated Xbox's ongoing development of new hardware, emphasizing the success of games playable across multiple platforms. He highlighted the importance of building a platform that supports creators aiming for broad accessibility. The goal is to create innovative hardware appealing to players across various devices—handhelds, televisions, and beyond. This approach prioritizes accessibility over exclusivity, aiming to reach a wider audience.
Expanding Xbox's Reach Across Devices
Xbox's November 14, 2024 marketing campaign, spearheaded by senior director Craig McNary, adopted the slogan "This is an Xbox," emphasizing the platform's expansion beyond traditional consoles. The campaign playfully highlights Xbox's presence across diverse devices, from remote controls to (humorously) cat boxes, showcasing the company's commitment to broader accessibility. Partnerships with Samsung, Crocs™, Porsche, and others further support this strategy.
This contrasts with competitors' focus on exclusivity, positioning Xbox as a platform readily available across various devices and consoles, prioritizing player access and enjoyment.
