World of Tanks Blitz pulls off a massive marketing stunt: a cross-country tank tour!
Wargaming is making waves with a unique promotional campaign for its recent Deadmau5 collaboration. A decommissioned, custom-painted tank is touring the United States, making its debut at The Game Awards in Los Angeles. Rest assured, this street-legal vehicle poses no threat – it's fully decommissioned.
The vibrant graffiti adorning the tank is hard to miss, serving as a rolling advertisement for the Deadmau5 collaboration within World of Tanks Blitz. This collaboration offers players the chance to acquire the exclusive Mau5tank, a visually stunning vehicle equipped with lights, speakers, and music. Themed quests, camos, and cosmetics are also available.
The playful nature of this marketing campaign is undeniably humorous, a testament to World of Tanks Blitz's embrace of gameification. While some hardcore military simulation enthusiasts might disapprove, the stunt is ultimately harmless fun. Wargaming isn't the first to employ such tactics – breweries and others have done similar promotions. However, for fans of the game and those who appreciate a bit of spectacle, the sight of a decorated tank cruising through their neighborhood is a welcome change of pace.
If this inspires you to try World of Tanks Blitz, consider checking out our list of current promo codes for an added advantage.
