NetEase has kicked off the Lunar New Year celebrations in China with a unique and exciting promotional campaign for World of Warcraft, featuring a themed train that embodies the spirit of the game. This innovative approach to marketing not only captures the attention of fans but also enhances the festive atmosphere. The exterior of the train is adorned with the iconic World of Warcraft logo, instantly recognizable to fans, while the interior is decorated with images of beloved characters from the Blizzard universe, alongside various promotional materials.
The launch event was a spectacle in itself, attended by models dressed as famous characters from the World of Warcraft universe. These models added to the immersive experience by distributing memorable gifts to the first passengers, creating a buzz that was captured in numerous photos and videos shared across social media platforms.
Image: netease.com
Image: netease.com
In addition to the promotional campaign, World of Warcraft's Patch 11.1 has introduced significant enhancements to the raiding experience, making it more engaging and rewarding for players. The highlight of this update is the introduction of a new raid, The Liberation of Lorenhall, which promises thrilling challenges and exciting rewards. Accompanying this new raid is a revamped rewards system and the introduction of the Gallagio Loyalty progression system.
Under the new Gallagio Loyalty system, participants in the Liberation of Lorenhall raid can earn special perks that go beyond traditional rewards. These include powerful damage and healing buffs, access to facilities such as auctions and crafting tables, and the ability to consume food more quickly. Additionally, players can look forward to receiving free Augment Runes and skills like building portals or bypassing certain stages of a raid, adding layers of strategy and excitement to the gameplay.
