It's been some time since we last discussed Ubisoft, and now the company is gearing up for a pivotal release with Assassin's Creed Shadows next Thursday. The success of this title could very well shape the future trajectory of the entire corporation, making it a crucial moment for Ubisoft.
Today, Ubisoft's official channel unveiled a new video dedicated to Assassin's Creed Shadows. While one might expect this to be the launch trailer, it's intriguingly labeled as a TV commercial. This choice sparks curiosity and raises questions about the marketing strategy behind the game's release.
The video itself is far from disappointing. It's smooth, cinematic, and visually striking, effectively capturing the essence of the game. However, the decision to upload a TV ad to Ubisoft's YouTube channel might seem unconventional. While there's nothing inherently wrong with utilizing traditional media, this approach could leave fans wondering about the confidence in the game's release strategy.
Speculation aside, the video excels in highlighting the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, yet it's important to remember that a one-minute cinematic cannot fully represent the entire game. We'll need to wait until the release to get a comprehensive view of Assassin's Creed Shadows.