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Best Times to Buy a New iPad Annually

Author : Olivia Apr 16,2025

The Apple iPad stands out as a premier tablet, renowned for its versatility and robust feature set. Whether you're an emerging artist, a student taking notes in class, or someone looking to transform the iPad into a laptop with the right accessories, its uses are boundless. Given its wide range of applications, it's no surprise that the iPad comes with a premium price tag. Fortunately, there are several opportunities throughout the year to snag this device at a significant discount.

By keeping an eye out for major holidays and sales events, you might secure an iPad for up to 50% off its original price. Timing your purchase can be challenging, so we've outlined the best times to buy an iPad to help streamline your decision-making process. As we approach the sales events of 2025, be sure to watch for attractive Apple deals on the latest iPad models.

Best Times to Buy an iPad

When New Models Release

The optimal time to purchase an iPad is around the launch of new models. Retailers typically stock two generations of iPads simultaneously, prompting them to discount the older models as soon as a new one hits the market. This strategy applies to the iPad, iPad Air, and iPad Pro, offering substantial savings if you buy just before or after the new release.

However, timing can be tricky because different iPad models have varying release schedules throughout the year. It's crucial to track when specific models are updated. For instance, waiting for an iPad Air discount won't help if you're after an iPad Pro. With the recent release of the new iPad and iPad Air, expect prices on their predecessors to drop soon.

Black Friday and Cyber Monday

Black Friday is another prime opportunity to buy an iPad. Major online retailers like Amazon offer discounts on various iPad models, including the latest ones. Some deals are short-lived, while others last the duration of the sale. Early Black Friday discounts on models like the 2021 9th Gen iPad have already been spotted. As Cyber Monday approaches, Apple often sweetens the deal with bonuses like free Apple gift cards.

New Year's

The beginning of the year, particularly around New Year's, is another excellent time to snag an iPad. Retailers and Apple aim to clear out remaining inventory post-holiday rush, making it easier to find significant discounts. While current generation models might not see major price cuts, older models often go for up to 60% off. If you missed the holiday sales, this is your next best chance without a long wait.

Amazon Prime Day

Though not as lucrative as Black Friday, Amazon Prime Day remains a stellar time to buy an iPad. Amazon consistently offers discounts on various iPad models during this two-day event, providing a reliable window for snagging a deal. Last year, even the newest iPad models saw price reductions, albeit modest ones.

Prime Day typically occurs mid-July on a Tuesday and Wednesday, a pattern likely to continue in 2025. Additionally, Amazon is expected to host another Prime Day event in mid-October.

Back to School Promotions

August, just before the school year starts, is another period when retailers offer substantial iPad discounts. Given their popularity among students, especially in college, Apple often provides discounts on select models during this time. Students can also benefit from exclusive discounts, further reducing the cost of a new iPad.

While the end of summer might not be the most convenient time to buy, it's a guaranteed way to save money. Last year, Apple bundled a $100 gift card with iPad Pro purchases, a trend likely to continue alongside additional Labor Day sales discounts.

New iPads Available in 2025

Apple recently unveiled new iPad models in 2025, including a refresh of the iPad Air and the 11th generation iPad. The M3 iPad Air, starting at $599, and the new 11th-generation baseline iPad, starting at $349, represent incremental updates rather than major redesigns. These models are more powerful than their predecessors, making them excellent choices for those in the market for a new Apple tablet.