Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.
Lovato's involvement extends beyond simple endorsements; she'll appear in-game in titles like Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can collect Lovato-themed avatars, with all proceeds benefiting environmental projects.
PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns, MGTM boasts significant reach and participation from multiple game developers, suggesting a potentially impactful contribution to environmental initiatives. This broad engagement offers a win-win-win scenario: benefiting the environment, engaging Lovato's fanbase, and providing a boost to participating game developers.
For Lovato fans, this provides an exciting opportunity to engage with their favorite artist while supporting a good cause. To discover more great mobile games, explore our list of the best mobile games of 2024.
