A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.
This reach score is a proprietary metric calculating daily brand interactions across apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.
Pokémon's dominance stems largely from its App Games category performance (50,546 points, 80% of its total score), fueled by the sustained popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the burgeoning collectible card game market also boosted reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading cards, and other related products. Managed collaboratively by Nintendo, Game Freak, and Creatures, under The Pokémon Company (established in 1998), the franchise benefits from coordinated brand management across all its ventures.
