Marvel Studios has firmly denied the use of artificial intelligence in creating promotional posters for their upcoming film, The Fantastic Four: First Steps, following fan speculation sparked by a peculiar image. The marketing campaign for the movie, which began this week, included a teaser for the debut trailer and a set of posters shared on social media. However, one poster, in particular, drew attention due to a man depicted with what appears to be only four fingers on his left hand.
Fans quickly pointed out this anomaly, along with other perceived inconsistencies such as duplicated faces, misaligned gazes, and disproportionate limbs, leading to theories that generative AI might have been used in the poster's creation. Despite these observations, a spokesperson from Disney/Marvel assured IGN that no AI was involved in the making of these posters.
The issue of the four-fingered man has led to various explanations. Some believe the missing finger might be obscured behind the flagpole, though this seems unlikely given the finger's size and the pole's positioning. Others speculate it could be a simple oversight in the post-production process, possibly due to a mistake in Photoshop where the finger was removed but the rest of the hand was not adjusted accordingly.
Disney/Marvel has yet to provide a direct explanation regarding the four-fingered man, fueling further speculation. The repeated faces in the poster might not necessarily indicate AI use; some suggest it could result from a common digital technique of copying and pasting background actors.
The controversy surrounding the poster has ignited a broader conversation about the use of AI in film marketing, likely leading to increased scrutiny of future promotional materials for The Fantastic Four: First Steps. As the debate continues, fans eagerly await more information and can look forward to additional content about the movie, including features on key characters like Galactus and Doctor Doom.
The Fantastic Four: First Steps - Trailer 1 Stills
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