- Currently in soft launch in the Philippines and Canada
- Light up Dreamland alongside your favorite Sanrio friends
- Gather over a hundred charming costumes
First teased a few weeks back, LINE Games has now soft-launched Hello Kitty Friends Match in the Philippines and Canada – and yes, it's every bit as delightful as it sounds. This vibrant match-3 puzzler tasks you with collecting star power to help restore your village to its sparkling former self, with the help of, as the name implies, Hello Kitty and her pals (ten adorable Sanrio characters, to be precise).
In Hello Kitty Friends Match, you can personalize more than a hundred themed outfits for My Melody, Kuromi, Cinnamoroll, Pompompurin, and other beloved Sanrio stars. All this happens as you work to brighten up the realm of Dreamland, one match-3 puzzle at a time. Honestly, it sounds wonderful. If I have one tiny complaint from the outset, it's that my favorite lazy egg, Gudetama, appears to be missing in action.
Alright, who am I fooling? I'm pretending to be cool and aloof, but since I'm based in the Philippines, I'm absolutely going to try this game right now. The charm of Sanrio characters is simply irresistible, no matter the game genre. So yes, I'm all in – let's do this!

For now, Hello Kitty Friends Match is open for pre-registration, with a worldwide launch scheduled for the first half of the year.
If you're looking for a similar feel while waiting for the official launch, why not browse our picks for the top match-3 games on Android to keep you entertained in the meantime?
You can also follow the game's official Facebook page to stay in the loop on all updates, or visit the official website for more details about the studio.