When it comes to promoting your newest vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the possibilities are endless. But what about introducing your new car to players as an in-game kart in KartRider Rush+? That's exactly the innovative approach Hyundai has adopted as they team up once again with Nexon's hit kart racer.
Enter the Insteroid, a stunning concept car kart making its debut in KartRider Rush+. Designed by the Hyundai Motors Europe Design Center, the Insteroid draws inspiration from the INSTER, an electric SUV by Hyundai. But that's not all; alongside the Insteroid, players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme.
To celebrate this exciting collaboration, KartRider Rush+ is hosting a special in-game event running until April 28th. By using a Boost Shard at least once during the event, you'll automatically be entered into a draw for a chance to win 30 Lucky Star Jewels. These jewels can then be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to your gameplay.
It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not be hitting production lines anytime soon, its presence in the game serves as a powerful promotional tool. In my opinion, it's a lot more stylish than the Cybertruck featured in Fortnite.
If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, why not take a break and explore our list of the top five new mobile games to try this week? You might discover something new and exciting that's launched in the last seven days.
