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Flexion, EA partner to expand hit mobile games to alternative app stores

Author : Olivia Apr 07,2025

The partnership between Flexion and EA marks another significant step in bringing EA's mobile game catalog to alternative app stores, enhancing accessibility for users beyond the traditional Google Play and iOS App Store platforms. This move reflects a broader shift in the industry, as major publishers increasingly recognize the potential of alternative distribution channels.

The landscape of mobile gaming has been dominated by the iOS App Store and Google Play for years. However, recent legal battles have compelled Apple and Google to relax some of their anti-competitive practices, paving the way for alternative app stores to flourish. This development is a game-changer for gamers, as these new platforms often come with attractive incentives designed to draw in users.

Take the Epic Games Store, for instance, which has gained attention with its free game offerings. While the platforms Flexion is working with may not go to such extremes, they are likely to offer more flexible policies than those traditionally enforced by Apple and Google.

EA's involvement in this shift is particularly noteworthy. As a giant in the gaming industry known for acquiring smaller developers, EA's move towards alternative app stores signals a strong trend that other companies are likely to follow. This could lead to a more diverse and competitive mobile gaming market.

While specific titles from EA's back-catalogue heading to these alternative stores have not been disclosed, speculation suggests games like Diablo Immortal and other Candy Crush titles might be included. This expansion not only broadens the reach of these games but also offers players more options and potentially better deals.

Epic Games Store