Coperni's Fall/Winter 2025 show was a groundbreaking event, held at the adidas arena in Paris—a venue renowned for esports competitions. The show ingeniously merged the worlds of fashion and gaming, offering a spectacle that felt both nostalgic and forward-looking. Rather than the typical front-row of influencers, celebrities, and media, Coperni seated 200 gamers on ergonomic gaming chairs, actively engaged in playing Fortnite and other games throughout the presentation.
This innovative approach transformed the runway into a vibrant scene reminiscent of the '90s LAN parties, with meticulous details that celebrated gaming's golden age. The integration of fashion and gaming extended beyond the setting, deeply influencing the entire collection and showcasing how technology and style can harmoniously coexist.
The FW25 collection was rich with both subtle and bold nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used during all-night gaming sessions. Small storage bags on tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. The introduction of Tamagotchi bags added a playful touch, evoking memories of handheld gaming.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout, and the iconic high slit from Alice's dress in Resident Evil (2002) was reimagined in the opening look. These cinematic references enriched the collection, creating a bridge between digital realms and tangible fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and the FW25 womenswear collection is a testament to this. By focusing on gaming—a traditionally male-dominated field—the brand challenges gender stereotypes and promotes inclusivity in fashion.
Image: instagram.com
The show itself was a masterclass in creating viral moments. Shortly after its conclusion, videos of the gamer-filled runway spread across social media, reinforcing Coperni's reputation for delivering unforgettable spectacles.
Coperni has a history of making impactful statements during fashion week. Last season, they concluded Paris Fashion Week with a fairytale-inspired showcase at Disneyland Paris. Previous years saw innovations like spray-on dresses, robot dogs, and glass handbags, each pushing the boundaries of what a fashion show can achieve and affirming Coperni's status as a cultural phenomenon.
Image: instagram.com
With the FW25 collection, Coperni continues to captivate both digital and physical audiences. As traditional runway shows face uncertainties, the brand redefines the format by blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, it's evident that Coperni has once again set the standard, solidifying its role as a trailblazer in contemporary fashion.
