NetEase Games keeps Marvel Rivals fresh with regular updates, aiming for a new release every six weeks and two new heroes each quarter. This ensures consistent new content to draw players back.
Game director Guangyun Chen explained a two-part seasonal update structure: one hero in the first half, another in the second. This approach maintains player engagement, complemented by new maps, storylines, and objectives beyond just character additions. Upcoming additions include the currently unavailable Blade, Altron (previously leaked), and the recently announced Fantastic Four.
GameLook reported worldwide revenue of approximately $100 million, with a significant portion from China. This marks a substantial move for Marvel, a film industry giant, into the gaming arena.
Marvel Rivals successfully filled a void in the hero-shooter genre following the less-than-stellar reception of Square Enix's Avengers. NetEase delivered a high-quality game featuring compelling characters and received positive initial reviews.
