LEGO's popularity has exploded over the past decade, captivating not just children but also teens and adults. The sets themselves have become incredibly diverse, ranging from playful builds to intricate display pieces and even stylish home décor. From detailed models to collectible dioramas, and now even wall art and plant accessories, LEGO has seamlessly integrated itself into modern lifestyles.
With hundreds of sets available, spanning various piece counts, themes, and price points, finding the perfect LEGO set at a reasonable price can be challenging. A major hurdle is the retirement of sets—even popular ones—which fuels a resale market with inflated prices, often 2-3 times the original cost.
The inherent cost of LEGO is another factor. Consider the iconic 7541-piece Millennium Falcon, released in 2017 for $800 (already exceeding the typical 10 cents-per-piece rate). Today, it commands around $850, highlighting the increasing prices.
However, savvy shopping can mitigate these challenges. Below, we outline the best places to find LEGO sets in 2025 and the optimal times to snag deals.
Where to Buy LEGO Sets Online
LEGO Store - The official LEGO Store boasts the widest selection, easily searchable by theme, price, release date, and customer rating. Excellent customer service and the LEGO Insiders program (offering perks like early access to sets and exclusive rewards) are key benefits. Points earned can be redeemed for future purchases, offering a 5% return on spending, often doubled during special promotions.
Amazon - While lacking the point system and exclusive sets of the LEGO Store, Amazon often offers modest discounts on a wide range of LEGO sets.
Target - Similar to Amazon, Target provides a convenient online platform with occasional discounts and accepts LEGO Insider points (though the exchange rate may not always be advantageous).
Walmart - Another reliable option for finding LEGO sets online, often with competitive pricing and occasional exclusive deals.
Ultimately, compare prices and rewards programs to determine the best option. Weigh the potential 10% discount at Target against the full price at the LEGO Store, considering the future discounts and potential free sets offered through the loyalty program.
Where to Buy Retired Sets Online
For retired sets, unofficial marketplaces like eBay, Craigslist, and Facebook are your only recourse. Expect higher prices; negotiate, compare offers, and be prepared to pay a premium.
Where to Buy LEGO Sets in Stores
Brick-and-mortar stores offer a hands-on experience. The in-person LEGO Store mirrors the online store's benefits, including the Insiders program and interactive features like building stations. Target and Walmart also carry LEGO, while Gamestop and Barnes & Noble offer select sets, particularly gaming-themed and Harry Potter sets, respectively. Discounts are less common in smaller stores.
For recently retired sets, physical stores might offer a slim chance of finding them, as retailers don't always immediately remove retired items from their shelves.
When Do LEGO Sets Go on Sale?
Beyond regular discounts at larger retailers, LEGO sets rarely see significant price reductions. However, key periods offer increased chances of deals:
- May 4th (Star Wars Day) and March 10th (Mario Day): Double points promotions are common.
- Beginning of the year: Clearance sales at larger retailers as they refresh inventory.
- Holiday season (Black Friday, Cyber Monday, Amazon Prime Days): Expect deeper discounts.
